Tuesday 18 November 2014

Supermodels Trapped In A Haunted House Wearing Luxury Fashion? Must Be Lagerfeld.




Fashion films such as this has been on the rise as of late, especially the ones created to hype up new up-coming collections. I found that this particular one consisted of a very interesting collaboration between the eccentric designer of the Chanel empire, Karl Lagerfeld, as director and a competing luxury brand, Fendi. The film narrates the story of two beautiful women trapped in a haunted house, hoaxed by the eerie house-keeper. Of course, all of them were decked out in the latest Fendi collection.

What I loved about the movie was the set choice - shot in a beautiful, dark Victorian-esque mansion, the dim camera lighting successfully brought out the mysterious and edgy vibe of the brand itself. Although the clothing and setting were beautifully cohesive, what caught my attention the most was Cara Delevigne's surprisingly great acting. She managed to convey her character's emotions naturally and effortlessly.  The make-up and hair on all of the models were brilliantly done as well, and also synchronized perfectly with the line.

One thing I found myself apprehensive about was how some of the 'scary/horror' aspect of the film can come off as a little corny. Perhaps it was the little snippets of the camera zooming in suddenly into random details, which was not done as tastefully as it should have been. Additionally, the editing of the music itself did not cohesively accompany the situation at certain points of time. Despite the editing of the film falling slightly short, I found the ending rather hilariously powerful in marketing the brand. When saved at last by a mysterious young man, the models were told to leave everything else behind but "Just take the Fendi bags"- a brilliantly hilarious little twist in such a dark and eerie film.

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